Marketing has become a complex endeavor. Colorful ads no longer faze consumers; they want more personalized content that reflects your brand’s imagery. It also doesn’t help that your competitors equally invest in unique digital marketing strategies that will undoubtedly capture their audience’s attention.
So where do you go from here? Marketing is a layered concept that requires you to do your due diligence in identifying the campaigns you’re comfortable creating. Before you can connect with your consumers, understand your brand thoroughly, know what it stands for, your objectives, and what makes your company unique.
From there, channel all your creativity into marketing your name, giving it immense viability online. While it may sound easy, your work is cut out for you in reality. Hence, to get started, here’s what you need to do to make an attractive campaign.
4 Tips for Building a Successful Digital Marketing Campaign
1. Manage Your Reputation Online
You can’t successfully market yourself if you don’t maintain your online reputation. As a brand, your consumers will inevitably talk about you. They will share their experiences and satisfactions as reviews, ratings, and in the form of recommendations.
These impact your SEO and influence other consumers, especially if they consider buying from your business. In such cases, you need some semblance of control over your online reputation. Therefore, you need to rebuild your branding by utilizing reputation management tools and controlling how the public perceives you.
Reputation management is a digital marketing strategy where you monitor how consumers view you, analyze the general opinion across the board, and gauge how other websites or forums talk about you. Suppose your client left a review about you on Yelp; based on these ratings, other clients may consider or entirely discard the notion of purchasing from your brand.
Consequently, by keeping tabs on your digital footprint, you use tools to push positive reviews about your company far above any negative ones. For every bad review, you can easily post four positive ones, shifting public opinion in your direction.
2. Identify Your Target Demographic
It would help if you had an idea of who you are designing your marketing campaign for. Every demographic is different from the others. What may work for one group may not work for another. For example, if you design a marketing campaign for toddlers, you can’t use the same slogan, tunes, or graphics that you would use to make a campaign for young adults.
Hence, visualize your audience, picture what they want, and push your products accordingly. If you want a deeper and more accurate insight into who your consumers are, use tools like Google Analytics.
This resource collects all your brand data, such as who frequented your website, what age group most commonly interacted with your business, what their gender is, and where they are located. As a result, these findings can help you make a different marketing campaign more suited for your audience and according to their preferences.
Millennials and the Gen-Z population care for brands that promote social awareness and are environmentally friendly. So, if this is your target audience, incorporate their preferences into your brand.
3. Pick Your Social Media Platforms
To find your audience, you need to post in spaces where they frequent. Your digital marketing campaign only works if your consumers can see it. If your clients expect emails, posting on social media makes no difference.
Likewise, if your audience is young, they will likely choose to create profiles on the latest and most popular social media channels. This is why if you want to spread your business’s presence, use every route. Popular sites include Twitter, Facebook, Instagram, and TikTok. Lesser known spaces are Reddit, Quora, and Discord.
Recently, TikTok has gained immense traction, making it a great platform to showcase your brand. It would help your brand immensely if you linked your profiles and used them all to post about the brand. Don’t hesitate to join community forums and groups closely associated with your niche.
As a result, more users will get exposed to your brand and may even purchase from your business. One of the most successful digital campaigns was presented by the Getty Museum. On March 2020, the Getty Museum launched a hashtag called the #GettyMuseumChallenge on Facebook, Instagram, and Twitter. The purpose of this campaign was to encourage users to recreate their favorite artwork using three items from their house.
Not only did the challenge take off, but this hashtag got thousands of submissions worldwide, where users recreated their favorite Renaissance pieces in comical and creative ways. Following the success of this campaign, the museum became more accessible to a broader audience. More people learned about the Getty Museum, and the strategic timing of this challenge during peak covid acted as a source of entertainment for users, resulting in positive feedback.
4. Conduct a Keyword Research for SEO
The keywords on your website must be specific and relevant to your content. Hence, conduct keyword research and learn what phrases are used with your brand. Keywords are integral for the search engine.
Your consumers will enter these phrases to find your brand online. Furthermore, users look for these keywords in sponsored ads. An advertisement means nothing to them if it doesn’t have what they’re explicitly searching for. The best way to predict your clients’ keywords is to put yourself in their shoes.
Go online and think of all possible ways you would search for your company. For example, if your brand sells summer dresses, you may want to search phrases like “summer apparel,” “affordable dresses you can wear in the sun,” or “colorful dresses for the summer.”
The search engine can also autofill your query based on what most consumers type while looking for your company. You can also ask your consumers to complete a survey to get more specific answers on how they find your brand. When you have your list of keywords, start making advertisements around these phrases.
While captioning your posts, add these words to boost your SEO. Using search engine rankings to secure a high position on search engine results is another great way to market your business. Your visibility will automatically bring an influx of traffic to your website,
Designing a creative digital marketing campaign requires intense research and a profound understanding of your audience. Therefore, to ensure your digital marketing campaign succeeds, confirm your online reputation isn’t turning away clients.
Never let a handful of negative comments tarnish your brand’s image. You also need to know your audience, conduct widespread research on your consumers, and steer your campaign in their direction.
Be careful about picking social media to exhibit your brand. While posting on every platform can give you exposure, your priority should always be your preferred demographic. Know what words will bring your clients to you and use them to find them. Become an expert in these techniques and establish yourself as a successful enterprise.