To design catchy flyers for business adverts shouldn’t be costly and stressful if you know your ways. But it’s quite obvious that not everyone knows his/her way around these things. Thus, here are some tips to make eye-catching flyers without spending a fortune. This will also help to reduce the total cost of running your adverts because catchy flyers typically sell out seamlessly.
Advertising On A Budget? Read These Tips
It isn’t necessary to spend tons of money on advertisements. A well-designed flyer can go a long way to make your low-budget advert to go viral on different platforms. Here are some tips on how you can design flyers that stand out from the rest.
However, before moving on, one of the best strategies is to print flyers cheap for your organization. This way, you can produce lots of copies to use for offline advertisements. To save you more money, it is advisable to bright-coloured papers and print with black ink.
Design Catchy Flyers For Business Adverts
1. Use Catchy Titles and Headlines
To promote the flyer, you need to put up some ad copy (texts). Here, you should be precise (avoid fluff) to point out the benefits of your products and services. Ensure that the ad copy is intriguing.
If you’re trying to sell out a product or service, explain the need for the product and how it would solve problems. Use popular catch-phrases such as easy to use, proven to, secrets of, et al., throughout the copy.
Make the highlight points to appear bold and bulleted. Finally, introduce a CTA button/phrase at a strategic position.
2. Use an Image That Draws Attention
The use of good images is compulsory in any graphics design project (and this includes flyers’ design). However, you should keep in mind that it’s better to use one explanatory image than a bunch of images.
Just a single impressive image is enough to engage your audience’s attention with good impressions.
3. Too Many Texts is BAD
Don’t make use of too many texts. Although there are lots of things you need to convey to the audience, a professional designer should be able to design a single image that conveys everything.
Introduce white spaces to make your flyer easier to read and to separate texts. Bulleted points aren’t bad to introduce in flyer designs.
4. Add Testimonials If Available
Include testimonials and reviews from happy customers in the advert; this helps to boost the confidence of other potential customers. At least two reviews/testimonials are okay – add this to the bottom of your flyer.
Don’t add many reviews; it would look unreal. The best reviews are those that talk about the experience they had using your product or service. Make sure you add the full name of the person or company giving the testimonial.
5. Double-check-check Before Printing/Acceptance
Before you accept the flyer design from a designer or approve it for printing, ensure that you double-check the design. Check out for spelling errors and other stuff. You may hire someone to proof-read the design before printing or acceptance.
Check all your information – the contact info, addresses, URL(s), etc. If everything looks good, proceed to the next stage of your advert, which is the promotion stage.
These tips will help you design catchy flyers for business adverts without spending much. When the advertising starts up, ensure you’re advertising on the right platforms.
Originally posted on September 28, 2020 @ 8:36 pm