The Impact of Social Media Marketing on Business
In this blog post, I’ll talk about the impact of social media marketing on business and how profits go up with an increasing online proliferation of brand social media profiles. The information for penning this piece was retrieved through the Buckeye internet service – available at cheap Buckeye cable prices.
Nowadays, a company’s business success largely depends on its social media presence, and as an experienced digital marketer with over 25 years of in-field experience, I don’t say this lightly.
The social media universe of Facebook, Instagram, WhatsApp, and Twitter boast more than 3 billion active users. These channels are like virtual ‘goldmines’ for businesses because they quickly connect them with new customers. And more customers obviously translate into more sales (and more profits). Some companies like Buckeye, whose plans are available at cheap Buckeye Cable Internet, even offer neat business discounts. These price reductions allow companies to spend more money on their actual advertisements.
In my own day-to-day office experience, I have seen the amazing publicity potential of social media marketing firsthand. A skillfully produced social media ad, be it a fun video, music or purely text-based post, is extremely effective in capturing viewers’ interest. These days, no one has a lot of time to read lengthy articles – especially if they’re promotional. Short 1-2 minute videos, of the kind popularly seen on Facebook and Instagram, are considered the ‘gold standard’ of posting by most online marketers. This is because these viral productions are not only fun to look at, but also because they drive the message home. And in a way that does not make the audience feel spammed in any way.
In this post, I’ll list 3 of the most prominent ways in which social media marketing has affected businesses throughout the world. Like many expert marketers from my field, I believe that this form of online promotions will soon completely overtake its more traditional electronic counterparts. Here, I’m referring to such direct ‘in your face’ publicity mediums as television, radio, and print publication ads.
And in all, I think that the wild online success of social media marketing is really a good thing for both businesses and customers.
Traditionally, companies were forced to spend a lot of money on advertising their products and services. Even today, putting ads on roadside billboards isn’t cheap. Nor is running them on TV, Radio or regular newspaper circulations. Social media marketing offers a very affordable solution to this problem. In addition, it allows businesses to target a huge number of potential customers – which previously wasn’t possible with these standard routes.
Skilled marketers can even run totally free (organic) ad campaigns for their business clients. This completely does away with the need for starting elaborate paid campaigns. For this, they usually do a lot of ‘forum posting’ by simply requesting established group admins to allow ad placements; sometimes, they even gain more online tractions than paid advertisements. And since all businesses have shown much interest in minimizing their expenditures, this route has become highly attractive.
With the money saved on advertising through social media, companies are able to spend on other areas of their focus
I’ve already pointed to this aspect of social media marketing, but the point deserves further attention. Traditional advertisements were (and are) very direct in their promotional messaging. They leave no doubt in the minds of audiences regarding their commercial purposes. And in doing so, they have a horrible tendency of annoying a lot of people. Especially those who show no interest in making the purchase to begin with.
In this respect, social media marketing offers a more gentle and subtle approach to marketing company products & services. Take the example of a common Facebook video post. Generally speaking, these artistic productions aim to provide valuable information to their audiences. It is only after the video is finished that the ad hosting company reveals its name and service offers. And as any marketing professional would tell, this is a much better way of attracting customers than direct advertising; it appeals to common sense as well.
With a simple internet connection and just about any personal computer, anyone can run a social media marketing campaign. And unlike most professional advertising projects, they don’t take a lot of time to bear positive results.
I know of many university graduates hailing from such fields as chemical engineering and veterinary sciences doing freelance digital marketing work. Their motivation to do these sidelong jobs springs from the desire to earn some money. But what this example proves is that you don’t need to be an SEO or SEM expert to become a successful social media tech.
Starting out as a digital marketer in the 90s, I was lucky to have buckeye cable phone number (8662007644); as the company provided some cheap internet subscriptions back then. Since there were not many e-marketing training schools at the time, I had to completely depend on online tutorials to become more informed.
Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That’s where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.