Importance of IT in a Startup Business
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Here are some of the importance of I.T. in a Startup Business. Apparently, for any business to excel and always achieve its goals, aims, and objectives, it has to adapt to technological changes continually. Startups are technology-based; before a business can be called a startup, it must be such that aims at solving a particular issue using cutting-edge technologies and distinctive approaches. Founders of a startup typically aim at validating scalable business models; thus, I.T. is a vital need for startup businesses.

Are startups the same as companies and businesses?

Importance of I.T. in a Startup Business

Simply put, a startup is a business that tends to grow beyond the founder, engages different tech-savvy employees, and solve a problem. Startups have the aim of improving every day, expanding their capabilities, but do not deviate from the actual purpose they are meant to serve. Also, a startup is focused on providing solution(s) to a particular problem. So, startups differ from companies, in the sense that companies are typically broader in scope and objectives.

The importance of I.T. in a startup business

1. Improve in resource management

Information technology (I.T.) helps to improve the effective utilization of human resources in a startup business. This is possible by providing remote-access platforms for the workers to carry out tasks from anywhere they are, and at any time. Also, I.T. makes it possible that employees in a startup can access enterprise-level custom software solutions using any device, thanks to cloud computing.

2. Seamless communication

Effective communication between the employees and between the various teams in a startup is of great importance. This is because seamless communication is very important to grow a business. Workers are to be informed in time about changes to the startup’s regulations, rules, and projects. With the help of I.T., VoIP systems, or remote communication solutions can be integrated so that everyone in the startup stays abreast with the latest info.

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Previously, emails, letters, and SMS texts were the means of communication. Now, there are various platforms, such as social media apps, I.M.s, VoIP systems, et cetera.

3. Effective customer support/service

If you don’t treat your customers/clients right, they may likely never come back after their initial experience. One of the keys to growing a startup business is effective customer support. There are quite a lot of customer support solutions that can be integrated into the business systems to help serve your customers right. When a customer is well satisfied, he goes about telling other people good things about your business; this is the best form of advert a business can get. Customer Relationship Management (CRM) systems can be of great help in this aspect.

4. Easier marketing

Marketing has become very complex that if you fail to adapt to the latest marketing techniques, you’ll never get to beat your competitors. Also, without deploying effective marketing strategies, your startup business services will not get to a broader audience. Typically, startups employ digital marketers for this purpose, and since marketing is a constantly needed service, these employees are made full-time staff members. The marketers in a startup make use of marketing technologies and techniques to boost the startup’s audience and reach.

5. Provides solutions for complex problems

Bespoke software solutions can help startup businesses tackle complex problems that may supersede human technicality. Also, automated systems can be of great help to some startups to help simply human labor and maximize productivity and efficiency.

Many tools are now available as a result of the constant evolution of Information Technology, and these tools are very important to most startups.

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6. Helps in decision making

There are obviously different processes involved in decision making. With the help of Information Technology solutions, smart and intelligent tools are now available to help facilitate the processes of decision making. The startup can engage its employees in webinars, video conferences, or using cross-platform remote access to get opinions for effective decision making.

7. Inventory Management

Nowadays, we have smart inventory management systems that help to keep track of stocks and items being used/sold by a startup. Just like every other business, startup businesses invest in stock and other aspects to increase revenue and make more profit.

8. Effective data management

Depending on the startup’s size, some startup has a lot of data to manage. Thus, some of them employ “big data” management systems to effectively protect and utilize their data. Data management is very important to any business, not just startups.

Typically, a startup manages sales data, employee data, business systems data, and quite other forms of data. One of the main importance of Information Technology in a startup business is for the purpose of data management.

9. Privacy and security

Of course, everyone working in a startup must be assured of his/her safety and privacy, especially in regards to their bio and personal data. Through Information Technology, startups can integrate different data storage systems (preferably cloud-based) to safeguard their vital information, as well as that of their employees.

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10. Flexibility of work

Thanks to I.T., most works are automated, and many others are done using intelligent systems; thus, there is little or no effort required from the workers. This grants the opportunity for employees to learn new skills and advance in knowledge to help the startup grow higher. Also, remote access tools have made things much easier in the sense that an employee’s physical presence may not be needed to get a task completed. The flexibility of work is one of the best importances of I.T. in startup businesses.


Did I miss anything? I guess, no. Let me know your opinions in regards to this post; kindly comment below. Thanks for reading.

Samuel Odamah

We wake up to new tech innovations. All I'm doing is trying to get acquainted with cutting-edge innovations, write about them, as well as deploy them in solving my everyday problems.

Follow me on Twitter @fwesh_finnest for my daily updates on Tech, Bitcoin, marketing, etc.

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