A business website serves as the digital store for your business. Hence, it should look attractive and load super-fast. Also, having a mobile version of the site is like an icing on the cake. These days, small business owners have realized the importance of having a website to allow in a steady stream of leads. Through websites, you educate your existing and potential customers on whatever you offer.
Unfortunately, small business owners lack the kind of budget their richer counterparts have for building a site. Hence, they believe that it isn’t possible to have the best of website design and features. However, that’s not true; with WordPress, it is possible to get the best site your business needs.
It is a powerful free platform that powers back end of your site. Also referred to as “content management system” owing to its ability to allow you easily develop and organize pages and media upload to your site, it is time that you redesign your small business site in WordPress.
Reasons to design an SME website with WordPress
Serves as a Blog
With WordPress, you can start using the website as a blog. In case, you have been using a separate site to host a blog or don’t have a blog at all, it is time to switch your website to the newest WordPress platform. This software is easier to operate and it’s equally a perfect ideal platform for small business blogging. With no much stress, you can easily create new posts, pages and other updates in a few seconds.
You simply need to set up a page on your website dedicated to your blog. You might give it a nice attention-grabbing name too. Thereafter, you can start adding posts. A blog will serve as the easiest and very effective medium to add new content on a consistent basis. It will also you’re your existing and potential clients up-to-date with your products and services.
Safe and Secure
One of the best things about WordPress is that it consistently updates itself for ensuring safety and security. Frequent updates indicate that the security of the site will always stay up to date. It will also be aligned with the most current and best policies. A lot of other content management systems will demand a routine manual check for updates. Maintenance with these systems may also be a hassle. Most professional web developers agree that WordPress is the best way to go.
This will help you have peace of mind knowing that your site will update automatically. Additionally, you know WordPress will consistently work towards the advancement of its system so that things get safer for visitors and users.
Search engine optimization (SEO) is a process that makes a website/blog more searchable through popular engines such as Google and Yahoo. Although becoming proficient in SEO may take some time and effort, WordPress can help business owners optimize their websites without hassles. You may try out the popular SEO plugin Yoast that displays a step-by-step ranking of your content. You will also come to know if there’s room for improvement.
The Much Adored Open Source
What is an “Open source”? This simply indicates that developers can contribute to the software of WordPress. They can do this in the form of themes, plugins, updates etc. There are a number of benefits to this. The CMS system is improving on a consistent basis and getting better. Also, any new additions won’t cost you a dime. You can enjoy all of the benefits of these advancements free of cost.
WordPress has been around for Long
Yes, WordPress is no newbie. It has been around for over ten years. So it would not be wrong to say that it’s a guaranteed thing. Although WordPress may not be perfect, it’s free from issues. Many engineers have worked over the years to integrate perfection into this platform. Many of the issues and little kinks have been removed. Presently, it has become a hot favorite among web developers of all levels and all over the world.
A WordPress Website will Really Help
WordPress is CMS for everyone. This also means that its competencies encompass a lot more than the fundamentals. Interestingly, some of the big shots across the globe use WordPress. Heard of the New York Times, Inc, Mashable, and TechCrunch? These are only a few companies that use WordPress.
The Web Development Standard
Many small business owners prefer hiring a web developer for building complex/technical sites that may be unique yet quite difficult to manage. This is ok if you never require changing or making modifications of the website in future. However, this is rare! With the passage of time, businesses, their requirements, and demands from customers change.
WordPress is a popular choice among web developers knowing how to code for it. So as and when an issue pops up that cannot be fixed without professional help or you want to redesign the overall look of your website, a developer can get the job done in no time.
Conclusion and Final words
WordPress is definitely an amazing choice for small businesses. It comes equipped with everything you require developing a visually attractive, performance-oriented, and scalable website. The best part is that it offers endless opportunities if your business expands in the long run.
Originally posted on June 28, 2018 @ 9:08 am