Digital Marketing

why use email marketing: Best reasons why SMM should embrace this

What is Email marketing?

It awful how most self-acclaimed marketers fail to realize or understand the meaning of Email Marketing. This is an act of sending emails (messages) to a group of people/community for the essence of advertisements, sales request, donations, and also business requests.
It is a form of direct marketing where you communicate with an audience through emails. So, therefore, once an email is involved as a medium through which one reaches out to an audience, it is termed Email Marketing.
An email marketer must have to build up trust with the customers under his control in order to achieve his goals/aims.
Furthermore, Email marketing is a strategy to boost your SME businesses. It is a platform through which you get a wider audience to know about your product or service. Over a decade now, email has proved to become a platform through which marketers generate higher ROI, i.e. email is the best marketing strategy for every marketer.

Why does one need to brace E-mail Marketing?

1. With Email Marketing, you gain wider reach

Undoubtfully, when there are lots of email addresses in your database, you’re sure to gain massive impressions on your product/service. Every smartphone/online user has an active email. E-mail can be said to be the web currency and as such connecting with your customers can never be so easy and stress-free as using email marketing strategy.

2. You engage more mobile customers with less stress.

Another great importance of email marketing is linked to its ability to reach mobile customers without devoting much to the latest marketing technologies or software.

3. More words to write and no charges available.

An email allows unlimited character counts while some other text formatting platforms have limited character count and also sending emails do not incur charges like SMS messages and the likes.

4. Email create leads and sales

Though most marketers are not too interested in focus driven conversations with their customers, a marketer who engages in this is sure to create leads and also turn his/her customers from ordinary customers to engaging/paying customers. Email conversations can go a long way to promote your SME/StartUps.

5. Email will stay until eternity!

Yay! Email cannot die but social media networks are liable to fade as new one ones erupt. We all saw what happened to MySpace and this can also befall the this-day social media giants if proper strategies are not employed.
But emails will be with us FOREVER.

6. It has Higher ROI (Return On Investment)

According to an analytic result from VentureBeat, email is seen as the channel which created the highest ROI. With an unmatched ability to generate leads and engaging conversations, gaining a higher ROI through email marketing is not a big deal for an experienced Email Marketer.

7. Email marketing is inexpensive but most effective

For a digital marketer, Email marketing is the most effective, easiest and inexpensive strategy to reach out more audience. It lets you connect and communicate to multitudes while you pay in just pennies.

Things to consider while trying to use the Email Marketing strategy as a Digital Marketer

1. Always write catching titles/subject lines:

Taking my self as an example, if I should see an email without a catching title, even with an important tag I’m not opening it immediately. I’ll have to read others and then get through with my coffee before reading the contents of the mail if I wish.

Catchy subject lines play a good role in getting people engaged in your emails and possibly your products and services. It will make your customers respond quickly.

2. Be plain, simple and straight.

Many people hate it when someone is bitting around the bush, to keep your existing/potential customers intact with your emails, you’ve got to be plain, simple and straight. Always be brief (Hit the nail on the Head).

3. Minimize rigidity, improve your Hilarity

No matter how serious your service appears, always try to make your emails lit and full of humor. No one would like to deal with a rigid marketer.

4. Avoid mistakes and irrelevant emails

Don’t bombard your subscribers with irrelevant emails and try to avoid mistakes. Always ensure the content of each the emails are relevant and channeled towards a targeted service.

5. Be responsive.

Always try and respond to replies as soon as possible. An automated response can help out in this aspect.


Here are the best main reasons to embrace email marketing strategies and also some success tips for beginners. Kindly drop your opinions, views, and suggestions.
Thanks and have a great day
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Originally posted on October 24, 2018 @ 8:38 pm

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Samuel Odamah

We wake up to new tech innovations. All I'm doing is trying to get acquainted with cutting-edge innovations, write about them, as well as deploy them in solving my everyday problems. Follow me on Twitter @fwesh_finnest for my daily updates on Tech, Bitcoin, marketing, etc.

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  1. Any company that is serious about turning site visitors into customers need to embrace email marketing. Great post

  2. Email marketing is one of the most cost-effective ways to build leads and drive sales. It’s also one of the most effective methods for building relationships and building trust. By using email marketing, you can connect with your target market and increase your chances of converting leads into sales.

  3. An open source analytics platform, PostHog is used by product, engineering, and marketing teams to understand user behavior. Their suite of tools includes product analytics, session recording, user paths, A/B testing, heatmaps, and more.

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