Originally posted on September 9, 2020 @ 4:42 pm
5 Reasons to Explain the Vitality of Logos
Logo – This four-letter word might just seem like an idea of marketing to many of us yet to most of the business organization it’s more than just a graphical image. Logos are said to be the graphical element of representing a brand amongst the customers and target markets. For the business, it is important for businesses to make an impression on the customers as stated in a study. The same study stated that 48% of the consumers are likely to make up their mind about the brand with the first glance they have at it and in the same logo is said to have great importance. But that is not all that a logo brings in for the business. It is a lot more than that. Here we have mentioned five reasons why logos are vital in your business.
It Becomes The Business Identity
Logos more than anything are an element of representation and identity and this is one of the most important things that logos bring to the table for business. A half bitten apple makes you think about Apple Inc. every time you see it or a Big M in yellow color can make you have the idea that McDonald’s is being talked about. This is proof of how logos have become the idea of brand identity.
Distinct You From Your Competitors
The world has moved forward and now we find a number of companies offering the same products or services. But the real problem comes in when you have to consider how the customers or target market will differentiate you from the other similar brands? And here comes in the logo. It can make you be identified differently if you have a lot of competition in the world. Logos can make you be represented in the eyes of customers and that is all you need I guess.
Too Much To Be Expressed In Just An Image
A hundred words post might be something that people might not like but a creative image might work for getting people to know about you. This is what a logo can bring to the table. It can make you express a number of ideas in details with the help of graphical and visual elements. Too much in an image is the basic idea of logo and this could be really amazing if you are thinking about using it in your business branding.
It Communicates Professionalism and Builds Trust
What customers see first about the brand is the idea that they will believe about the brand. Logos might be the first thing that they notice and this is the reason that they can contemplate on bringing the ideas to the minds about your brand. This thus can be used for building trust amongst the customers with respect to the brand by showing professionalism in the logo. If you make a logo that is unprofessional then customers will probably think the same about the brand and thus this is not a benefit that it brings to the business but also it is a point to think when designing a logo.
It Is A Foundation To Future Branding
Logos can be a base for your visual branding elements. Like the color you have used in the logo might come after a lot of thinking and analysis however once you have used color in the logo it becomes the color of every branding activity that is happening in the organization. This way the logo is a base for whatever you are thinking in future branding perspective. When you work on bringing a new logo you are actually bringing opportunities to the branding that you will have in the future.
These are 5 essential reasons why logos are considered to be important in the course of bringing benefits to the business. However, one thing that is to be mentioned here that these benefits could be driven from a logo when they are made efficiently. A well-structured and attractive logo can bring all of these benefits to the business but it is not possible for everyone to get this done. Only people who have the art of creativity and designing can make this happen. So, if you are thinking to get these benefits on board you are required to get to someone who is professional in the field.
A writer who likes to turn the raw information into words that makes it interesting for the readers. I write the words that might make you able to explore new things as well as will contemplate on giving you the idea about what is happening around the world. I have also worked as a professional logo designer with Logo Venture. A business graduate, a professional designer and a passionate writer are the words that can exactly define who I am.